Samsung Electronics' brand reputation takes a big hit in 2022

Terminal updated: September seventh, 2021 at fourteen:23 UTC+01:00

Marketplace research house FutureBrand conducted a survey to determine how much 'respect' a brand commanded in 2021. While the list does have some familiar names such equally Apple tree (which came in second), Netherlands-based semiconductor company ASML holdings tops the charts.

Samsung Electronics, on the other mitt, came in thirteenth. To put things in perspective, Samsung was third on that listing in 2020, indicating that its position plummeted past ten places in a year.

Samsung's not the simply one that took a striking

The exact test methodology is unclear, but it apparently involves rigorous enquiry with over three,000 'well informed' people worldwide. And so again, it isn't Samsung that lost 'respect' over the by year.

A lot of well-established brands such every bit Nike and Netflix have besides been affected. Information technology is hard to quantify intangible terms such as 'respect', but nosotros're fairly certain FutureBrand figured out how to exercise it.

At present, there is more to Samsung Electronics than its smartphone division. It besides includes a wide range of goods including household appliances, smartphones, smart TVs, etc. Withal, Samsung'southward smartphone segmentation gets significantly more airtime due to the volatile nature of the smartphone marketplace.

The Exynos 990 debacle has left a sour taste in the mouth of fans and enthusiasts akin, and its successor -the Exynos 2100– didn't exactly do much to assuage people's doubts. Perhaps that could change with the AMD Radeon-powered Exynos 2200.

On the flip side of things, Samsung Electronics' smart TV and habiliment divisions seem to exist doing just fine, according to contempo reports.

The smartphone division has a lot of catching up to do, and that's why Samsung needs to get the Milky way S22 serial right. Otherwise, it runs the risk of permanently losing its market dominance to the likes of Apple tree and Xiaomi.